Product Development

Customer-Centric Innovation Case Studies | Sterling Woods Group

The Key to Innovation Is to Make It Customer-Centric [3 Case Studies]

Innovation in content companies is hard. While there are many factors that prevent publishers from pursuing content evolution and product development, a major roadblock is that they simply lose sight of what matters most: the needs of their customers. In fact, a study by Harvard Business School showed that in the US, 85% of new …

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4 Major Takeaways From The Business Information & Media Summit | BIMS 2017 | The Sterling Woods Group

4 Major Takeaways From The Business Information & Media Summit

From November 13-15, business information professionals from around the country gathered in Fort Lauderdale, Florida for the fourth annual Business Information & Media Summit, hosted by Connectiv, SIPA, and InfoCommerce Group. After the conference, I chatted with some thought leaders to get their take on the most important trends in the specialized information industry. Below …

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Research These 4 Things Before You Monetize Your Content | The Sterling Woods Group

Research These 4 Things Before You Monetize Your Content

This Spring, I’ll be publishing a new book entitled A Member Is Worth a Thousand Visitors: A Proven Method For Making More Money Online.  The book is anchored by a discussion of the five forces of online revenue growth through memberships. My team and I identified these forces over the past two and a half years …

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Five Takeaways from the 2017 Niche Digital Summit | The Sterling Woods Group

Five Takeaways from the 2017 Niche Digital Summit

At the end of September, niche publishers from all over met in Chicago for the 2017 Niche Digital Summit to discuss hands-on strategy, tactics, and insights to help publishers “do” digital better and stronger in order to drive online revenues. In case you missed it, here’s what conference experts and attendees said were some of …

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New Product Development Mission Statement

The Sterling Woods Group’s Proprietary Framework To Develop A New Product Development Mission Statement Behold the power of setting goals, writing them down, and communicating them broadly. A study by professor Gail Matthews showed executives who shared written goals were twice as successful as those who thought about their goals, but did not write them …

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Innovate and Survive: Our New Product Development Framework

In the last article, I discussed the importance of innovation and new product development. If you aren’t growing, you’re dying – innovate or die! Now, let’s talk more about how to launch new revenue streams. At The Sterling Woods Group, we developed a New Product Development (“NPD”) process tailored specifically for content companies. This process …

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Innovate or Die: New Product Development for Media Companies

“In this world you’re either growing or you’re dying so get in motion and grow.” –Lou Holtz, Football Coach I like to ask media CEOs what their top growth priorities are. Many seem to focus on finding growth through optimization levers. How can we get just a few more subscribers to our existing publication using …

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