This article is the third in a four-part series on the digital superfecta: the four things all companies must get right in order to maximize their growth potential. Read on to learn more about the third leg of the digital superfecta, and find links at the bottom of the article to the other three legs. …
This article is the first of a four-part series on the digital superfecta: the four things all companies must get right in order to maximize their growth potential. Read on to learn more about the first leg of the digital superfecta, and find links at the bottom of the article to the other three legs. …
The Digital Superfecta: 4 Things You Need to Get Right Read More »
The start of a new year offers a clean slate: a chance to evaluate where you stand, and what you can do to grow over the next twelve months and beyond. But the digital landscape is ever-changing, and with dozens upon dozens of trends to watch, it can be difficult to know where and how …
These 7 Strategy Questions Will Help You Set Goals for 2019 Read More »
As the days get longer and the weather gets warmer, I find myself thinking about summer sports. Whether you’re looking forward to the latest chapter in the Red Sox/Yankees rivalry, dreaming of a trip to Russia for the World Cup, or hoping to play some tennis at the local public court, you know that playbooks …
In 2018, we published a book entitled A Member Is Worth a Thousand Visitors. The book is anchored by a discussion of the five forces of online revenue growth through focusing on your best end users. My team and I identified these forces over two and a half years through hands-on experiments with our clients, …
In 2018, we published a book entitled A Member Is Worth a Thousand Visitors. The book is anchored by a discussion of the five forces of online revenue growth through focusing on your best end users. My team and I identified these forces over two and a half years through hands-on experiments with our clients, primary …
An Interview with Ebner Publishing CEO, Gerrit Klein If you’ve been paying any attention at all the world of publishing in the last decade, it’s clear that the model is beyond broken. Focusing on display advertising is a thing of the past. Multiple platforms are even blocking and limiting ads they deem invasive or annoying …
Niche publishers tend to have a lot of fear about hiding any of their content behind a paywall. I often hear the same concerns over and over from my clients. Perhaps you’re hitting one of these mental roadblocks right now yourself. But first and foremost, these fears are myths we can debunk. 1. No one …
Hiding Behind the Paywall: What Content Customers Will Pay For Read More »
This Spring, I’ll be publishing a new book entitled A Member Is Worth a Thousand Visitors: A Proven Method For Making More Money Online. The book is anchored by a discussion of the five forces of online revenue growth through memberships. My team and I identified these forces over the past two and a half years …
Research These 4 Things Before You Monetize Your Content Read More »
The secret to creating a winning business model in publishing is knowing what content to create and then when and how to offer it to readers to encourage them to move through your funnel, growing from casual visitor to dedicated subscriber. In this roundup, we’ll show you how to create a robust product offering and …
