Product-Pyramid

What Is Your Product Pyramid? | The Sterling Woods Group

What Is Your Product Pyramid?

Behold the power of upselling. Here are some compelling findings from Bain, Marketing Metrics, and McKinsey: The average conversion for a first-time purchaser is just 5-20 percent, while conversion on upsell offers is 60-70 percent. The average new e-commerce customer spends just $24.50, but the repeat customer spends $52.50 — more than double! It costs …

What Is Your Product Pyramid? Read More »

Use the Fogg Behavior Model to Increase Online Conversions | Sterling Woods Group

Use the Fogg Behavior Model to Increase Conversions Online

The Fogg Behavior Model was created by Dr. BJ Fogg, a behavior scientist and Computer Science professor from Stanford University. It explains how three distinct elements must interact in order for any specific behavior to occur. When a behavior isn’t initiated, you can bet that it’s because one or more of the three elements—Motivation, Ability, …

Use the Fogg Behavior Model to Increase Conversions Online Read More »

What HubSpot's State of Inbound 2017 Means for Digital Media

What HubSpot’s State of Inbound 2017 Means for Digital Media

HubSpot recently released its State of Inbound 2017 Report. It’s chock-full of curious and incredible insights about top-to-bottom alignment, roadblocks faced by marketing and sales teams, and emerging trends in inbound marketing. The complete report is 46 pages long, and while you can certainly unpack it in its entirety if you’d like, we’ve compiled some …

What HubSpot’s State of Inbound 2017 Means for Digital Media Read More »

Digital Ads Up 16% — But You Won't Reap the Rewards

Digital Ads Up 16% — But You Won’t Reap the Rewards

According to eMarketer’s latest forecast, US digital ad spending will reach $83 billion in 2017, representing an increase of 15.9%. For publishers focused on monetization, this may seem like great news for business, but unfortunately, a rising tide is not lifting all ships. While digital ad revenue is increasing overall, it’s likely decreasing for any …

Digital Ads Up 16% — But You Won’t Reap the Rewards Read More »