Use the Fogg Behavior Model to Increase Online Conversions | Sterling Woods Group

Use the Fogg Behavior Model to Increase Conversions Online

The Fogg Behavior Model was created by Dr. BJ Fogg, a behavior scientist and Computer Science professor from Stanford University. It explains how three distinct elements must interact in order for any specific behavior to occur. When a behavior isn’t initiated, you can bet that it’s because one or more of the three elements—Motivation, Ability, …

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