Applying E-Commerce Principles to Sales Process Engineering | The Sterling Woods Group

Applying E-Commerce Principles to Sales Process Engineering

In the past, B2Bs would never have considered trying to model their sales processes after what B2Cs do. After all, selling to businesses is an entirely different beast than selling to individuals.  While B2Cs may be able to convince consumers to make a purchase on a whim or entice them with deals and entry-level products, …

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