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What Would You Say You Do Here? 5 Steps to Clarify Your Paid Digital Membership’s Value Proposition

One of my favorite parts of the movie Office Space is when the deadpan consultants are brought in to interview Initech employees. They begin each session by asking in a monotone, “What would you say . . . you do here?” Sometimes when I’m visiting someone’s website, I find myself asking the same question. Being …

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Behind the NYT Paywall: Six Lessons for Publishers of Any Size

The New York Times recently issued a report on their third quarter performance, which exceeded expectations. The Times now boasts more than three million digital subscribers, and their revenue from digital subscriptions was up 18 percent to $101.2 million for the quarter. This represents the ninth straight quarter of growth for the publisher—an impressive figure …

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Use Technology & Strategy to Leverage Online Revenue Growth | The Sterling Woods Group

The Right Way to Use Technology to Maximize Online Revenue Growth

This Spring, I’ll be publishing a new book entitled A Member Is Worth a Thousand Visitors: A Proven Method For Making More Money Online. The book is anchored by a discussion of the five forces of online revenue growth through memberships. My team and I identified these forces over the past two and a half …

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Five Forces of Online Revenue Growth: Upsell | The Sterling Woods Group

Force #3: Upsell

In 2018, we published a book entitled A Member Is Worth a Thousand Visitors. The book is anchored by a discussion of the five forces of online revenue growth through focusing on your best end users. My team and I identified these forces over two and a half years through hands-on experiments with our clients, …

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Use the Fogg Behavior Model to Increase Online Conversions | Sterling Woods Group

Use the Fogg Behavior Model to Increase Conversions Online

The Fogg Behavior Model was created by Dr. BJ Fogg, a behavior scientist and Computer Science professor from Stanford University. It explains how three distinct elements must interact in order for any specific behavior to occur. When a behavior isn’t initiated, you can bet that it’s because one or more of the three elements—Motivation, Ability, …

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Hiding Behind the Paywall: What Content Customers Will Pay For

Niche publishers tend to have a lot of fear about hiding any of their content behind a paywall. I often hear the same concerns over and over from my clients. Perhaps you’re hitting one of these mental roadblocks right now yourself. But first and foremost, these fears are myths we can debunk. 1. No one …

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Research These 4 Things Before You Monetize Your Content | The Sterling Woods Group

Research These 4 Things Before You Monetize Your Content

This Spring, I’ll be publishing a new book entitled A Member Is Worth a Thousand Visitors: A Proven Method For Making More Money Online.  The book is anchored by a discussion of the five forces of online revenue growth through memberships. My team and I identified these forces over the past two and a half years …

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Five Takeaways from the 2017 Niche Digital Summit | The Sterling Woods Group

Five Takeaways from the 2017 Niche Digital Summit

At the end of September, niche publishers from all over met in Chicago for the 2017 Niche Digital Summit to discuss hands-on strategy, tactics, and insights to help publishers “do” digital better and stronger in order to drive online revenues. In case you missed it, here’s what conference experts and attendees said were some of …

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