Don’t Be Scared of Analytics: A Seven Step Plan
This article is the final piece in a four-part series on the digital…
0 Comments
October 29, 2019
Force #4: Measure and Experiment
In 2018, we published a book entitled A Member Is Worth a Thousand…
June 11, 2019
Force #5: Create Bandwidth
In 2018, we published a book entitled A Member Is Worth a Thousand…
May 28, 2019
What Would You Say You Do Here? 5 Steps to Clarify Your Paid Digital Membership’s Value Proposition
One of my favorite parts of the movie Office Space is when the…
May 21, 2019
Behind the NYT Paywall: Six Lessons for Publishers of Any Size
The New York Times recently issued a report on their third quarter performance,…
November 20, 2018
The Right Way to Use Technology to Maximize Online Revenue Growth
This Spring, I’ll be publishing a new book entitled A Member Is Worth…
April 10, 2018
Stop Making Magazines Now!
An Interview with Ebner Publishing CEO, Gerrit Klein If you’ve been paying any…
February 13, 2018
Use the Fogg Behavior Model to Increase Conversions Online
The Fogg Behavior Model was created by Dr. BJ Fogg, a behavior scientist…
February 6, 2018
Hiding Behind the Paywall: What Content Customers Will Pay For
Niche publishers tend to have a lot of fear about hiding any of…
October 24, 2017
