Technology

Free Lunch: The Power of Segmentation | The Sterling Woods Group

Free Lunch: The Power of Segmentation

I remember a business school professor proclaiming, “diversification is the only free lunch.” He meant that diversification is the only technique in finance that simultaneously lowers risk and increases returns (click here if you don’t believe me). I’d argue that there’s another free lunch in the business world: segmentation. Segmentation allows companies to simultaneously lower …

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Use Technology & Strategy to Leverage Online Revenue Growth | The Sterling Woods Group

The Right Way to Use Technology to Maximize Online Revenue Growth

This Spring, I’ll be publishing a new book entitled A Member Is Worth a Thousand Visitors: A Proven Method For Making More Money Online. The book is anchored by a discussion of the five forces of online revenue growth through memberships. My team and I identified these forces over the past two and a half …

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The Rise of Data Journalism in Recent Years | The Sterling Woods Group

What is Data Journalism?

You’ve most certainly heard other content creators and publishers mention data journalism, especially if you following any coverage of the 2016 presidential election last year. But is data journalism part of your strategy? Should it be? In truth, data journalism is a bit of a buzz term. As such, there are a lot of different …

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