Value-Proposition

What Would You Say You Do Here? 5 Steps to Clarify Your Paid Digital Membership’s Value Proposition

One of my favorite parts of the movie Office Space is when the deadpan consultants are brought in to interview Initech employees. They begin each session by asking in a monotone, “What would you say . . . you do here?” Sometimes when I’m visiting someone’s website, I find myself asking the same question. Being …

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Use Technology & Strategy to Leverage Online Revenue Growth | The Sterling Woods Group

The Right Way to Use Technology to Maximize Online Revenue Growth

This Spring, I’ll be publishing a new book entitled A Member Is Worth a Thousand Visitors: A Proven Method For Making More Money Online. The book is anchored by a discussion of the five forces of online revenue growth through memberships. My team and I identified these forces over the past two and a half …

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Caitlin Roman, Subscriptions Product Manager for Medium talks about the new membership and partner program | The Sterling Woods Group

Medium Is Fixing the Broken Ad Model: An Interview with Caitlin Roman

Early last year, Medium founder and CEO Ev Williams declared the current media model broken, pointing out how ad-based publishing tends to encourage clicks more than high-quality content creation. If you’ve been following the Sterling Woods blog, you already know we agree. Digital advertising isn’t inherently bad, but it does support tech giants more than …

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Hiding Behind the Paywall: What Content Customers Will Pay For

Niche publishers tend to have a lot of fear about hiding any of their content behind a paywall. I often hear the same concerns over and over from my clients. Perhaps you’re hitting one of these mental roadblocks right now yourself. But first and foremost, these fears are myths we can debunk. 1. No one …

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