The secret to creating a winning business model in publishing is knowing what content to create and then when and how to offer it to readers to encourage them to move through your funnel, growing from casual visitor to dedicated subscriber.
In this roundup, we’ll show you how to create a robust product offering and then how to strategically share those products with your readers to boost conversions (and your money in the bank).
How to Build a Product Pyramid
It costs six to seven times as much to acquire a customer than it does to retain or upsell them. So why aren’t more publishers focused on the upsell? Because they don’t have a wide enough product offering. Here, we’ll offer a simple framework for bolstering your portfolio for customers.
Drive Your Paid Content With Free Trials
Because the balancing act between free and paid digital content is delicate, many publishers have found solutions through promoting paid content with various free trial models. By understanding the differences between some of the most popular models, you’ll be equipped to convert your own free readers into paying subscribers in no time.
Setting Up a Paywall for Success
Finally, here’s a look at some of the best (and worst) ways three major publishers—the Wall Street Journal, New York Times, and The Sun—nurture leads through their own paywall setups.
How Sterling Woods Group Can Help
At Sterling Woods, we can help monetize your digital content. We will launch a paid digital membership business model for you and help you launch (and test) products that move your visitors through your sales funnel.
Want to learn more? Contact info@sterlingwoodsgroup.com for a free 30-minute consultation.
About the Author, Rob Ristagno
Rob Ristagno is the founder of The Sterling Woods Group and partners with companies to drive rapid digital revenue growth. Prior to creating Sterling Woods, Rob served as a senior executive for several niche media and e-commerce companies. Rob started his career as a consultant at McKinsey and holds degrees from the Harvard Business School and Dartmouth College. He has taught Product Strategy at Boston College.
