The New CMO’s Checklist: 30 Questions for the first 30 Days

Practical and Actionable Advice from 20 Leading CMOs

We interviewed 20 leading CMOs to better understand the challenges CMOs face and how best to meet them. We consolidated their advice into 30 questions all CMOs need to answer in their first 30 days. Many of these will take you back to basics to lay a secure foundation for your marketing strategy.

The checklist will help you ask the right questions in order to:

  • Align with leadership
  • Find gaps in the go-to-market strategy
  • Assess the brand
  • Lead with internal marketing
  • Get data-driven marketing must-haves
  • Understand current marketing resources
  • Define your vision