Go from guesswork to data-driven direction with Compass X
We’ll design and execute a series of experiments to help you identify and validate your Ideal Customer Profile (ICP), determine buyer personas within your ICP, and find market-message fit.
- Hypothesis-driven. Start with your hypotheses about your ICP, then we design and execute experiments to prove, disprove, and/or refine your ICP.
- Find the pain points that define your buyer personas.
- Don’t have enough first-party data yet? Not a problem. We will use digital platforms to get behavioral insights for your target personas.
- Quick turnaround. Unlike traditional market research methods this approach provides answers in days and weeks, not months.
- Platform agnostic. We focus on strategy, not software.