Turning The Tables On Market Segmentation: Developing Marketing Executive Personas

Marketing Research about Marketing Executives

In a joint research project between Adweek and the Sterling Woods Group, we surveyed 497 marketing executives to better understand what makes us collectively tick and how we prioritize our organization’s needs.

Our research uncovered three distinct marketing executive segments, or personas, each with varying mindsets, objectives, and needs. Which one are you? Where do your colleagues land? Whom should your next hire be? How can you attract one as a customer? Download the research report to find out.