We know how to launch and grow membership businesses, fast
You have the data. Put it to work.
Businesses sit on a gold mine of first-party data about their customers that can be used to rapidly launch or grow a lucrative membership product. Unfortunately, 73% of this data goes unused. With our help, companies have found new revenue streams in their data, even if they previously thought their data was limited or disorganized. Read more about our Scout methodology.
How we help media and membership organizations
We literally wrote the book on how to build and optimize a successful membership program. It’s called A Member is Worth a Thousand Visitors. (Buy on Amazon.) While we can help you with any and all facets of your membership program, here are three sample use cases.
Build a membership program
- Identify your best customers and their needs with our proprietary RCP software.
- Fast go-to-market strategies coupled with in-market testing.
- Use predictive modeling to offer the right product to the right person at the right time.
Accelerate member acquisition at a lower CPA
- Target high-value prospects and waste less time and money on low-quality ones using segmentation powered by k-means clustering
- Make the right offer to the right person at the right time with predictive scoring models
- Maximize online audience and lead generation development through multivariate testing
Maximize profit per member
- Boost upsells (like Amazon does) with next product to buy models
- Enhance retention and repeat buying by flagging customers at risk of leaving so you can save them (churn modeling and survival analysis)
- Expand margins through higher average pricing resulting from price modeling and segmentation