Scout X

Here’s a closer look at the three steps that will leapfrog you to market:

Segment

  • Develop hypotheses based on management interviews, data, analysis, and document review
  • Conduct primary research, including interviews and surveys
  • Quantitatively derive the segments; bring to life in an interactive workshop
  • Throughout this phase, suggest quick wins to implement asap

Activate

  • Co-create an action plan for each high-value segment
  • Experiment with new segment-specific ideas
  • Scale the winning pilots
  • Keep score with KPIs using the Ultimate Segment Scoreboard

Optimize

  • Track segment performance alongside you
  • Hold monthly workshops to analyze results and agree on upcoming goals and actions
  • Identify the consistent winners with advanced analytics – and nip misses in the bud
  • Facilitate making segment-specific thinking a staple of annual planning